Our philosophy

To create unique and dynamic strategic marketing programs that will solve business challenges and drive your business forward.​

Our Value

We are committed to delivering tailored solutions that seamlessly integrate innovation, creativity, and technology for an entirely customized approach. We prioritize understanding your unique needs, ensuring every initiative is geared towards maximizing your success.

Our Model

Partnerships offer a multitude of unique benefits that amplify brand reach and engagement, and drive ROI. By collaborating with MLSE, partners can tap into new and diverse audiences, leveraging their unparalleled trust and loyalty to their team. We have a range of capabilities suited to our partners' needs including Event Experience (EXT), Content Development, Creative Services, Technology, EXT, Channel Planning and VIP Hospitality. Our integrated approach allows us to achieve your goals and exceed expectations no matter what the challenge may be.

The Power of ip

Partnerships are rooted in the power of IP and what our properties mean to our fans. An exclusive cornerstone for brand differentiation and fan engagement, we protect our IP and our partners' exclusive ability to leverage our marks in-market. On average, partners see a 40% increase in purchase consideration amongst our fans compared to the average Canadian.