Rink Racer
Rink Racer is an immersive gaming experience that revolutionizes fan engagement, utilizing in-house projections systems to seamlessly bring to life arcade games on the ice for a true interactive multi-player in-arena experience. Utilizing in-house projection systems, games are brought to life directly on the court or ice, seamlessly integrating with existing floor markers.
THE PROBLEM
In our ecosystem, enhancing in-arena fan experiences and forging new pathways for engagement and connection are top priorities.
THE ASK
Develop an experience to build brand loyalty and convert new fans to Scene+ members.
CREATIVE INSIGHT
We're committed to the growth and diversification of our media digital ecosystem, with a constant emphasis on nurturing partnerships. Give fans something new and exciting and attach a partner with shared values to build a stronger brand sentiment and conversion.
THE IDEA
A custom in-house product developed to meet partner demands for distinct in-arena presence, Rink Racer moves beyond traditional physical activations, addressing the limitations of concourse activities. It's designed to create interactive and engaging in-arena moments, thereby transforming the game day experience.
The
Results
THE Results
Rink Racer has had 5 successful in-game activations to date.
This is the power
of partnerships
