Her Cheklist
To address the issue of underrepresentation of female leadership in the world of sports, the 'Her Checklist' campaign was conceived. The primary objective was to shine a spotlight on influential women in sports, all while seamlessly integrating SportChek's products. The campaign centered around showcasing the daily routines of influential women who work within our teams, while also emphasizing the SportChek products that support them in performing at their best. The program comprised a four-part social content series, a digital contest, and was amplified through our team's mobile app, OLV (Online Video), and various social platforms.
THE PROBLEM
Women are underrepresented in professional sports and deserve greater recognition within the industry.
THE ASK
(1) Promote the elevation of women in the sports industry. (2) Inspire more women to engage in physical activity and find what moves them through SportChek's offerings.
CREATIVE INSIGHT
Despite the absence of women on the ice/court for The Leafs and Raptors, numerous remarkable women play crucial roles within the organization, contributing significantly to our teams' success.
THE IDEA
Her Checklist - An amalgamation of indispensable items and daily rituals designed to empower women within the Leafs and Raptors organization to achieve their best performance.
The
Results
THE Results
This is the power
of partnerships
