Healthy You
Sun Life has launched a ‘first of it’s kind’ holistic health program for Canadians by leveraging insights and expertise from the Raptors training staff that led to a centralized content hub. We tapped into the expertise of the Raptors training staff to give health and wellness insights to fans, whether they are getting started, need some motivation, are in a final push or need to reset and reflect on their path to a Healthy You.
THE PROBLEM
Sun Life is often seen as a passive product that consumers rarely consider and wanted to shift perceptions from an insurance company to that of a resource for consumers looking to live a healthier lifestyle.
THE ASK
We wanted their jersey patch to connect to a health and wellness space for our fans. The patched needs to do more than sit on a jersey. It needs to represent a path to a better, more balanced life.
CREATIVE INSIGHT
The Raptors' training staff can assist fans in starting or progressing their health and wellness journeys with advice that maintains the Raptors' well-being throughout the season.
THE IDEA
A Playbook for Living - A holistic health and wellness playbook curated for fans by the Toronto Raptors training staff featuring over 45 pieces of written and video content housed on a centralized program hub.
The
Results
THE Results
This is the power
of partnerships
