Hardwood Court Table
Leon’s partnered with the Toronto Raptors in 2019 with the goal of elevating their brand image and awareness among millennials. Together, we created a limited-edition piece of furniture: a one-of-a-kind coffee table built from the hardwood court of the Raptors’ 25th anniversary season. Raptors fans could now elevate their living room with a piece of Raptors history… and the only place they could get it was Leon’s.
THE PROBLEM
Millennials, a key growth demographic, were not fully engaged with the Leon’s brand; Q1 sales were lower than average
THE ASK
Utilize the Raptors fandom to elevate Leon’s brand image and relevance among millennials and boost Q1 attention and sales.
CREATIVE INSIGHT
Leverage the classic and unique nature of the Raptors court in association with Leon’s furniture making prowess to show Canadian basketball fans of all ages how refined and sought-after Leon’s furniture can be
THE IDEA
Leon’s Hardwood Court Table- Create a one-of-a-kind coffee table built from the hardwood court of the Raptors’ 25th anniversary season to show that Leon’s and its furniture are exclusive, exciting, and one-of-a-kind.
The
Results
THE Results
This is the power
of partnerships
