Game Day Ready

Maple Leafs

Consideration

Organic Social

Contest

App Media

Auston Matthews assisted Leafs Nation in 'Getting Game Day Ready' with Uber One, offering savings on rides and meals. The commercial content featured Matthews using Uber One for game day meals and transportation to and from practice. Two additional pieces of short-form video content showcased Matthews surprising fans with an Uber Eats delivery and a Leafs merch prize pack. This led to the launch of an in-app contest that featured an easy-entry form for fans to participate in, with the chance to win their own Auston Matthews prize pack.

THE PROBLEM

Lack of awareness around the benefits offered through an Uber One membership.

THE ASK

Uber wanted to highlight the benefits of the Uber One membership program in a way that would resonate with fans. Focused on the versatility of Uber One through its exclusive benefits.

CREATIVE INSIGHT

UberOne has something for everyone, no matter the situation – including Toronto Maple Leafs players like Auston Mattews.

THE IDEA

Get Game Day Ready - A continuation of our ‘Get Game Day Ready’ platform, we wanted to show Leafs fans how Auston Matthews gets game day ready and how Uber One can help them to do the same.