All of Us Together
Through the "All of Us Together" campaign, our aim was to educate and raise awareness about the launch of the Google Pixel 6. Collaborating with acclaimed photographer Yasmin Osman and influencers, we brought the capabilities of the Pixel 6 to life while engaging the diverse fan base of the Raptors. The photo series, captured by the Pixel 6, was prominently displayed throughout the city with out-of-home wild postings. To enhance awareness, influencers such as Canadian actor Simu Liu were featured in venues interacting with the new Google product.
THE PROBLEM
Google Pixel ranks as a distant #3 in market share after Apple and Samsung, yet it boasts the best phone camera and capabilities in the industry, a fact not widely known among fans.
THE ASK
Position Pixel as a distinctive, culturally relevant and aspirational brand by integrating it into the community and fandom of the Toronto Raptors.
CREATIVE INSIGHT
The Toronto Raptors foster a sense of unity, bringing together diverse fans in moments of celebration—moments that are meant to be captured.
THE IDEA
"All of Us Together" a collaboration between Google, the Toronto Raptors, and influencers, centered around capturing moments of togetherness with the Google Pixel 6 to showcase the new product launch.
The
Results
THE Results
This is the power
of partnerships
